An interesting article that talks about how Fear impact decision making. This is due to "endowment effect" which means that people tend to value objects a lot more than everyone else.
http://www.nytimes.com/2008/12/07/jobs/07pre.html.
Upon introspection this article makes sense regarding some of the decisions that I make when a lot is at stake. If we take fear out of the equation, decision making would be a lot efficient.
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